t 213 . 382 . 8051 f 866 . 203 . 0408
3600 WILSHIRE BOULEVARD, SUITE 1510, LOS ANGELES, CA 90010
Copyright 2015. Legacy Pro Law, PC
• Ginam Lee, Esq.
(T) 213 .382 .8051
• Matthew Im, Esq.
(T) 213 . 382 . 8051
WHAT WE DO
Licensing is the process of leasing an intellectual property. The intellectual property can range from a name, likeness, corporate logo, brand, character or a combination of several of these elements. By licensing such properties, the core property can extend its brand power. We assist brand owners and potential licensees find and engage in licensing opportunities. LPL has a special focus on Asia properties.
WHAT IS LICENSING?
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademarkor character onto products of a completely different nature.